Recruitment · 3-month minimum · Monthly retainer
Active outreach, partner activation, and pipeline management to grow your publisher base with the right partners — not just more of them.
Who it's for
Recruitment works best when the foundation is solid — your commission structure makes sense, your tracking is reliable, and you know what a good partner looks like for your program. If those aren't in place yet, start with the audit or strategy first.
What you get
How it works
Partner profile finalized, outreach templates built, initial prospect list compiled. First outreach wave launched by week two.
Outreach cadence running, responses being worked, first activations tracked. Messaging refined based on early response data.
Full pipeline review: what's converting, what partner types are responding, where to double down. Continuation decision made with full data.
Retainer continues on a rolling monthly basis. Scope evolves as the program grows — new channels, new partner types, or deeper activation work.
All engagements
Launch
Build your affiliate program from the ground up. Platform, tracking, commissions, campaigns, and a recruitment pipeline ready on day one.
5–6 weeks · Fixed fee →Audit
A 12-point diagnostic across recruiting, attribution, commission structure, and partner mix. You leave knowing what's working, what isn't, and what to fix in priority order.
14 days · Fixed fee →Strategy
Commission design, tier structure, attribution rules, target partner mix, and tooling recommendation — built around your CAC, LTV, and margin profile, not a template.
4–6 weeks · Project-based →Growth
Targeted publisher outreach, activation playbooks, monthly scorecards, and ongoing optimization. Real incrementality reporting — not vanity dashboards.
3-month minimum · Monthly retainer →FAQ
Recruitment has a lead time. Month 1 is pipeline building; meaningful activation data shows up in months 2 and 3. A single month tells you almost nothing. Three months gives us enough signal to know whether targeting is right and what the growth trajectory looks like.
Not required. But if your commission structure isn't competitive or your tracking has gaps, we'll find out fast when outreach response rates are low. An audit or strategy first removes that risk. We'll tell you upfront if we think the foundation needs work before recruitment makes sense.
Flexible. We can execute outreach under your brand with platform-provided email access, or we can prepare a ready-to-send queue that your team sends. Most clients prefer we handle it end-to-end to keep the workload off their plate.
Manual research based on your partner profile — content sites, comparison tools, email newsletters, YouTube channels, and B2B publishers that reach your target customer. We don't use scraped lists or mass-blast databases.
Impact, ShareASale, CJ Affiliate, PartnerStack, AffiliateWP, and Refersion. If you're on something else, let us know — most platforms are workable.
Monthly retainer, scoped to program size and outreach volume. Reach out and we'll come back with a number within a business day.
Thirty-minute scoping call first. We'll confirm fit, scope, and whether the foundation is ready.
Strategy call
Tell us a bit about the program. We'll come back with what's worth talking about.
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