Channel Strategy

Not required, but it helps. The audit gives us a clean baseline so we're not spending Strategy time diagnosing what we'd already know. If you're confident in your current-state data, we can go straight to Strategy.

Read-only access to your affiliate platform, and visibility into top-line performance data (revenue, conversions, active publisher count). We'll also want 2–3 short interviews with your internal stakeholders to understand constraints and goals.

Two structured working sessions plus async feedback on drafts. Most clients spend 3–5 hours total across the engagement. We do the heavy lifting; we just need your context and sign-off at key checkpoints.

Yes — and many clients use it exactly this way. The deliverables are written to be exec-ready: clear framing, modeled upside, and a sequenced plan with effort estimates. We can tailor the final presentation to your internal audience if needed.

Project-based fee, scoped to program complexity and whether we're building on an existing audit or starting fresh. Reach out and we'll come back with a number within a business day.

You own the document and the action plan. Some clients execute it in-house; others bring us in for the Growth engagement to run recruitment and activation. No obligation either way.