Launch · 5–6 week engagement · Fixed fee
Everything you need to stand up an affiliate program the right way — platform selected, tracking configured, commissions designed, campaigns live, and a recruitment pipeline ready to go on day one.
Who it's for
Program Launch is for companies that don't have an affiliate program yet — or have one that exists in name only and needs to be rebuilt from the ground up. If you want to get it right the first time instead of inheriting a mess to fix later, this is where you start.
What you get
Timeline
Kickoff call, business model review, margin analysis, competitive landscape, and target customer profile. We establish what a good affiliate partner looks like for your specific program.
Platform recommendation finalized with rationale. Commission model designed and pressure-tested. Offer structure drafted for review.
Tracking configured, campaigns built, deep links validated. Asset brief written and handed to your creative team.
Prospect list researched and prioritized. Outreach templates written. Partner-facing program materials drafted.
60-day playbook finalized. QA pass on tracking and campaigns. Program goes live. Handoff call with your team to walk through everything.
All engagements
Launch
Build your affiliate program from the ground up. Platform, tracking, commissions, campaigns, and a recruitment pipeline ready on day one.
5–6 weeks · Fixed fee →Audit
A 12-point diagnostic across recruiting, attribution, commission structure, and partner mix. You leave knowing what's working, what isn't, and what to fix in priority order.
14 days · Fixed fee →Strategy
Commission design, tier structure, attribution rules, target partner mix, and tooling recommendation — built around your CAC, LTV, and margin profile, not a template.
4–6 weeks · Project-based →Growth
Targeted publisher outreach, activation playbooks, monthly scorecards, and ongoing optimization. Real incrementality reporting — not vanity dashboards.
3-month minimum · Monthly retainer →FAQ
It depends on the business. PartnerStack is a strong default for SaaS with a self-serve motion. Impact fits larger programs that need flexibility and custom terms. AffiliateWP and Post Affiliate Pro work well for WordPress-native businesses that want to host their own program. We don't have preferred vendor relationships — the recommendation is based on fit, not referral fees.
Both. We configure the platform, set up tracking, build the initial campaigns, and validate everything before handoff. You're not left with a slide deck and a to-do list.
Access to your marketing stack (analytics, CRM, payment processor for conversion data), someone who can answer questions about margins and pricing, and a stakeholder who can approve the commission structure. Most of the work happens on our side.
No — we write the asset brief and ad spec documentation, then hand that off to your creative team or agency. We can review final assets for alignment with the program setup, but production is on your side.
You run the program using the playbook, or bring us in for ongoing recruitment via the Growth retainer. Some clients also use the Audit 3–6 months post-launch to pressure-test whether the initial setup is holding up.
Fixed fee scoped to program complexity — single vs. multi-product, platform selected, and whether creative or legal review is involved. Reach out and we'll have a number back to you within a business day.
Thirty-minute scoping call first. We'll confirm fit, timeline, and platform direction before you commit to anything.
Strategy call
Tell us a bit about the program. We'll come back with what's worth talking about.
Thanks
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